从《智取威虎山》浅析中国电影海外传播现状及对策  

An Analysis of the Present Situation and Countermeasures of Overseas Dissemination of Chinese Film from "Taking Weihu Mountain by Wisdom"

作　　者：马小懿 MA Xiao-yi(School of Film and Television Arts,Hebei GEO University,Shijiazhuang,Hebei 453000,China)

机构地区：[1]河北地质大学影视艺术学院,河北石家庄453000

出　　处：《教育教学论坛》2018年第42期78-79,共2页Education And Teaching Forum

摘　　要：随着电影业进入到了全球竞争的时代,各个国家的电影出口成为一个非常重要的文化战略。由于起步晚,经验较少,中国的电影产品在国际竞争上仍处于劣势。为了应对这种情况,我国应提高文化市场经验,改变电影出口战略,抓住电影国际化的趋势,转型成为文化出口大国。As the film enters the era of global competition,the export of films from various countries has becomeavery important cultural strategy. Due to the late start and less experience,China＇s movie products are still atadisadvantage in international competition. In order to cope with this situation,we should improve the cultural marketexperience,change the strategy of movie export,seize the trend of movie internationalization and transform intoacultural exporter.

关 键 词：智取威虎山 电影出口 影片质量 文化市场 

分 类 号：I235.1[文学—中国文学]