基于“日用即道”理念的文创产品设计策略  

Design Method of Cultural Innovation Products Based on "Commonplace is Tao"

作　　者：徐燕[1] 陆晓云[1] XU Yan;LU Xiao-yun(Nantong University,Nantong 226007,China)

机构地区：[1]南通大学,南通226007

出　　处：《包装工程》2018年第18期176-180,共5页Packaging Engineering

基　　金：南通市社科基金项目(2017CNT025)

摘　　要：目的文创产品是传播文化的载体,满足人们的情感需求。遵循"日用即道"的设计理念,设计与大众生活息息相关的实用性文创产品,实现文创产品的生活应用价值,满足人们日常使用的需求。方法通过对中国的古代哲学思想"日用即道"相关理论的研究,解决我国文创产品设计中存在的问题,提出文创产品设计应该以生活语境为关注点,挖掘人们的使用需求,进行文创产品实用性设计、情感化设计以及可持续设计。结论结合"日用即道"理念的文创产品设计将满足人们对文创产品物质和精神功能的双重需要。基于此设计理念的文创产品设计将会提高大众的生活品味,展现生活美学,达到设计改善生活的目的。Cultural innovation products are the carrier of spreading a nation＇s culture. And it can meet people＇s cultural life and emotional needs. ＂Commonplace Is Tao＂ is the expression of applying value of the daily lives in the design of cultural innovation products. By studying the theory of ＂Commonplace Is Tao＂, relating with the problems existed in the design of domestic cultural innovation products, one kind of design method of cultural innovation products is presented here. Design of cultural innovation products should find out the needs of design from our daily living environment. Based on these needs of design, practical, emotional and sustainable designing concept is generated, which can meet the material and the spiritual requirements of the design of cultural innovation products. The cultural innovation products based on ＂Commonplace Is Tao＂ can improve our life taste, reflect life aesthetics, and attain the goal of ＂Design to Improve Life＂.

关 键 词：日用即道 文创产品 改良设计 创新设计 可持续设计 

分 类 号：TB472[一般工业技术—工业设计]