基于ERP的扁平化与拟物化图标认知效率研究  

Cognitive Efficiency of Flat and Skeuomorphic Icons Based on ERP

作　　者：任宏[1] 邹媛媛 王丹丹[1] 张宁宁[1] REN Hong;ZOU Yuan-yuan;WANG Dan-dan;ZHANG Ning-ning(Shenyang Aerospace University,Shenyang 110136,China)

机构地区：[1]沈阳航空航天大学,沈阳110136

出　　处：《包装工程》2018年第18期186-190,共5页Packaging Engineering

基　　金：辽宁省博士启动基金(20170520239);辽宁省教育厅人文社会科学基金(L201766)

摘　　要：目的研究扁平化和拟物化图标对使用者认知效率的影响,为图标设计提供科学依据。方法采用ERP技术,以扁平化和拟物化图标为靶刺激,选取青年群体为被试,进行诱发事件相关电位实验,记录实验数据。结论扁平化图标和拟物化图标刺激下的平均反应时间分别为396.18 ms和405.29 ms,被试对于扁平化图标的反应速度更快,对于两种图标的反应正确率没有显著性差异;扁平化图标诱发的P300成分的潜伏期短于拟物化图标,幅值大于拟物化图标。在图标保持相同像素,颜色相近的前提下,被试产生不同的反应速度与脑电特征。相对拟物化图标,扁平化简洁高效,使用者会投入更多的注意力并获得较高的认知效率。It aims to study the cognitive efficiency of flat and skeuomorphic icons on users, and provide scientific basis for icon design. Based on ERP technology, making the flat and skeuomorphic icons as target stimulus, youth groups as subjects are selected to do an experiment to induce event related potential contrapuntally and record the experimental data. The average response time of flat and skeuomorphic icons was 396.18 ms and 405.29 ms respectively. Subjects responded more quickly to flat icons, on the response accuracy aspect, no significant difference was found; the latency of P300 components induced by flat icons is shorter than that of skeuomorphic icons, and the amplitude is larger than that of skeuomorphic icons. On the premise of keeping the same pixels and similar colors, the subjects produced different response speed and EEG characteristics. Relatively skeuomorphic icon, flat icon is simple and efficient, users will pay more attention to flat icons and get higher cognitive efficiency.

关 键 词：拟物化 扁平化 图标 事件相关电位 

分 类 号：TB472[一般工业技术—工业设计]