基于GEM模型的体育综合体竞争力研究  

Study on the Competitiveness of Sports Complexes Based on GEM Model

作　　者：褚贝[1] 陈刚 CHU Bei;CHEN Gang(Lecturre of Research Institute for Higher Vocational Education,Tourism College of Zhejiang,Hang zhou 311231,China;Sports Bureau of Jiangsu Province,Nanjing 210029,China)

机构地区：[1]浙江旅游职业学院,杭州311231 [2]江苏省体育局,南京210029

出　　处：《体育与科学》2018年第5期93-101,共9页Sports & Science

摘　　要：以提升体育综合体竞争力为目标,为进一步明确体育综合体的评价标准和具体的评价体系,运用文献资料法、德尔菲法以及层次分析等方法,对体育综合体竞争力评价指标体系进行研究,认为:体育综合体的提出与建设将呈现出核心功能的明确性、建设项目的多样性、空间的灵活性、业态配比的合理性、产业的集聚性、整体的统一性等六个方面的特征;体育综合体评价指标体系构建的理路在于凸显国家治理的本质,以善治为价值导向,体现"体育综合体"的特色,以指标体系的有效性为宗旨,以供给侧结构改革理论为基础对体育综合体的指标进行设计和评价,突出指标的有效性和可行性;基于上述分析构建了包含基础、企业、市场三个一级指标,资源、设施、供应商和相关辅助企业、企业结构战略竞争、本地市场和外地市场6个二级指标和30个三级指标的评价观测体系。并针对性地提出了发展策略与建议。In order to improve the overall competitiveness of sports complexes and further define the evaluation criteria and specific e-valuation system for sports complexes, we have studied the competitiveness indicator evaluation system for sports complexes using relevant documents, Delphi Method, hierarchic analysis and other methods. We believe that the proposal and building of sports com-plexes will present the characteristics in the six aspects： the clarity of core functions, the diversity of construction projects, the flexi-bility of space, the rationality of business format ratio, the agglomeration of industry, and the overall unity. The purpose of building the indicator evaluation system for sports complexes is to highlight the essence of state governance, embody the characteristics of sports complexes with good governance as value orientation, and carry out design and evaluation of the indicators of sports complexes based on the theory of supply-side structural reform to improve the effectiveness of the evaluation system and the effectiveness and feasibility of the indicators. Based on the above analysis, we have created an evaluation observation system consisting of the 3 first-level indicators of foundation, enterprises and markets, the 6 second-level indicators of resources, facilities, suppliers and related auxiliary enterprises, corporate structure strategic competition, local markets and foreign markets, and 30 third--level indicators. We have also proposed the development strategies and recommendations.

关 键 词：GEM模型 体育综合体 竞争力 体育资源供给 体育服务 区域配置 

分 类 号：G80-03[文化科学—运动人体科学]