“互联网+”背景下福建农产品电商发展分析  

Development of Agricultural Products E-commerce in Fujian under the Background of Internet Plus

作　　者：张娜 Zhang Na(School of Management,Xiamen University Tan Kah Kee College,Zhangzhou 363105,Fujian)

机构地区：[1]厦门大学嘉庚学院管理学院,福建漳州363105

出　　处：《农业展望》2018年第8期101-105,共5页Agricultural Outlook

基　　金：福建省社科规划项目(FJ2016C045)

摘　　要："互联网+"背景下,福建农产品电商发展较快,特色农产品产业链初步形成,但在农产品标准化、农产品电商模式、物流体系建设以及农村电商人才培训等方面仍然存在很多问题。通过对福建农产品流通存在的问题进行梳理与分析,提出了"互联网+"背景下促进福建农产品电商发展的途径。Under the background of Internet Plus, Fujian＇s agricultural products e-commerce has developed rapidly, and the industry chain of characteristic agricultural products has preliminarily formed, but there are still some problems in the standardization of agricultural products, the modes of agricultural products e-commerce,the construction of logistics system and the training of rural e-commerce talents. Through combing and analyzing the problems in the circulation of agricultural products in Fujian, the author put forward the ways to promote the development of agricultural products e-commerce in Fujian under the background of Internet Plus.

关 键 词：互联网+ 特色农产品 农产品电商 农村电商 产业链 互联网销售 福建 

分 类 号：F724.6[经济管理—产业经济] F323.7