我国滑雪机械设备市场的风险与机遇  

Risks and Opportunities in China's Ski Machinery Market

作　　者：李智鹏[1] 宋文利[2] 马喜强[1] 杨蕊竹[3] 蒿萍 LI Zhi-peng;SONG Wen-li;MA Xi-qiang;YANG Rui-zhu;GAO Ping(Winter Olympic School of Harbin Sport University,Harbin 150008,China;College of Leisure and Social Sports of Harbin Sport University,Harbin 150008,China;Sports Education School of Harbin Sport University,Harbin 150008,China)

机构地区：[1]哈尔滨体育学院冬季奥林匹克学院,黑龙江哈尔滨150008 [2]哈尔滨体育学院休闲与社会体育系,黑龙江哈尔滨150008 [3]哈尔滨体育学院体育教育系,黑龙江哈尔滨150008

出　　处：《冰雪运动》2018年第2期66-69,共4页China Winter Sports

基　　金：哈尔滨体育学院年度校级课题(2017TJ008)

摘　　要：随着2022年冬季奥林匹克运动会的成功申办,我国滑雪体育运动项目和滑雪旅游产业市场前景越来越广阔,滑雪场所在数量和质量上都需要升级换代,尤其是对滑雪机械设备的需求日益增加,研究我国滑雪机械设备市场存在的风险与发展机遇,为冰雪机械设备产业与冰雪经济的发展提出合理化建议。我国滑雪机械设备市场的风险表现为进口国外机械设备消费太高,原创机械设备环节缺乏技术创新,技术人才缺失,国内滑雪场与发达国家相比存在差距等方面;举办2022年北京冬奥会,产业发展的优惠政策,我国滑雪机械设备需求增长的速度,"冬奥会+旅游"相结合形成的吸引力等是我国滑雪机械设备市场发展的优势。With the successful bidding of the Winter Olympics in 2022, the market prospects of ski sports and ski tourism industry in China are beeonfing more and more broad, and the number and quality of skiing places need to be upgraded, especially for ski machinery-. Increasingly, it studies the market risks and development opportunities in China＇s ski machinery market, and proposes rationalization suggestions for the development of ice and snow machinery and equipment industry and ice and snow economy. The risk performance of China＇s ski machinery equipment market is that the consumption of imported foreign machinery and equipment is too high, the lack of technological innovation in the original mechanical equipment, the lack of technical talents,the gap between domestic ski resorts and developed countries, and the 2022 Beijing Winter Olympics. The preferential policies for industrial development, the speed of demand for ski machinery and equipment in China, and the attraction of the combination of ＂Winter Olympics ＋ Tourism＂ are the advantages of the development of China＇s ski machinery market.

关 键 词：滑雪 机械设备 风险 机遇 

分 类 号：G80-051[文化科学—运动人体科学] G818.3[文化科学—体育学]