卧龙自然保护区智慧生态旅游建设初探  

Preliminary Study on the Construction of Wisdom Eco-tourism in Wolong Nature Reserve

作　　者：唐莉 马联平 张凤 乔麦菊 林雨婷 刘明冲 TANG Li;MA Lian-ping;ZHANG Feng;QIAO Mai-ju;LIN Yu-ting;LIU Ming-chong(Wolong Nature Reserve Administration,Dujiangyan 611830,China;China Giant Panda Protection and Research Center,Dujiangyan 611830,China)

机构地区：[1]卧龙自然保护区管理局,四川都江堰611830 [2]中国大熊猫保护研究中心,四川都江堰611830

出　　处：《四川林勘设计》2018年第3期50-53,共4页Sichuan Forestry Exploration and Design

摘　　要：以"互联网+"生态旅游为先导,运用新一代信息化技术,卧龙自然保护区建成了智慧生态旅游系统平台。系统实现了保护区智慧旅游管理、服务和营销能力的全面提升,具备了景区数据抓取、统计、分析与挖掘功能。鉴于保护区智慧生态旅游建设处于起步阶段,其建设及运营模式仍需进一步探索和完善。Guided by the ＂Internet plus＂ eco-tourism and new generation of infor- mation technology, Wolong Nature Reserve has built a platform for Wisdom Eco- tourism System. The management, service and marketing capabilities of the wisdom tourism in the reserve has been improved comprehensively, and it has the functions of data capture, statistics, analysis and mining of the scenic area. As the initial stage of the construction of wisdom eco-tourism in the reserve,its construction and operation mode still need to be further explored and improved.

关 键 词：卧龙 智慧生态旅游 管理 服务 营销 

分 类 号：S759.9[农业科学—森林经理学]