基于契约理论的服装双渠道利益协调建模与应用  

Modeling and application of benefit coordination in apparel dual-channel based on contract theory

作　　者：朱奕[1] 孙田雨 王玲[1] 赵纹硕 杨以雄[1,2] ZHU Yi;SUN Tian-yu;WANG Ling;ZHAO Wen-shuo;YANG Yi-xiong(College of Fashion and Design,Donghua University,Shanghai 200051,China;Key Laboratory of Clothing Design and Technology of Ministry of Education,Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051

出　　处：《控制与决策》2018年第10期1825-1832,共8页Control and Decision

基　　金：上海高校知识服务平台(海派时尚设计及价值创造协同创新中心)项目(13S107024);东华大学非线性科学研究所专项资金项目(INS-1401);同济大学上海国际创新研究院<时尚产业价值链研究>项目(DB17016)

摘　　要：为协调服装企业渠道间的利益关系,结合零售利益冲突成因,从利润最大化角度出发,依据需求服从均匀分布,分析批发价格契约与转运契约条件下,合作方式与订货量的变化对品牌企业、加盟商及零售整体的库存量、缺货量及利润等指标数据的影响,由此建立相关模型和事例解析.结果表明,相比批发价格契约,转运契约条件下,服装品牌企业与加盟商的库存量、缺货量明显降低,获利能力增加,同时可减少缺货损失和库存,实现双渠道收益共享.转运契约模型的应用可减少市场需求变动风险,促进服装供应链利益共享的实现.In order to coordinate interests of apparel enterprises, according to the needs obeying uniform distribution,combined with the causes of retail interest conflicts, this paper analyzes how the changes of cooperation and order quantity affect index data about inventory, shortage quantity and profit based on the single wholesale price contract and transshipment contract. So the relevant model and case analysis is constructed from the perspective of profit maximization. The results show that, compared with the single wholesale price contract, the transshipment contract applied decreases the inventory and shortage quantity and increases the profit significantly of brand and dealers. At the same time, income sharing can be realized in dual channel through the reduction of the loss of shortage and stock. The application of the transshipment contract model can reduce the change risk of market demand and promote the realization of benefit sharing of the apparel supply chain.

关 键 词：服装零售 批发契约 转运契约 利益共享 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]