数字出版产品研发风险信息网络传播模型与仿真研究  

A Study of Network Information Dissemination Model and Simulation of the Risk Information of Researching and Developing Digital Publishing Products

作　　者：张毅君 牛金虎[2] 陈浩义[2] ZHANG Yi-Jun1 ,NIU Jin-Hu2, CHEN Hao- Yi2(1 .School of Humanities and Communication, Shandong Institute of Business and Technology, Yantai 264005, China; 2. Library of Shandong Institute of Business and Technology, Yantai 264005, China)

机构地区：[1]山东工商学院人文与传播学院,山东烟台264005 [2]山东工商学院图书馆,山东烟台264005

出　　处：《情报科学》2018年第10期42-47,共6页Information Science

基　　金：教育部人文社会科学研究规划基金项目(16YJA860014);山东省社会科学规划研究项目(15CGLJ18)

摘　　要：【目的/意义】网络是数字出版产品研发风险信息传播的主要渠道,明晰风险信息网络传播机理是规避数字出版产品研发风险的基础。【方法/过程】探究数字出版产品研发风险信息网络传播的内涵与规律,基于复杂网络理论构建数字出版产品研发风险信息网络传播动力学模型,并对所建立的动力学模型进行仿真研究。【结果/结论】研究结果表明:网络的平均度、初始情况下处于传播者状态节点的度值、个数以及第一次接触度值最大节点传播的信息后向外传播的概率越大,风险信息在网络中的传播范围越广,传播时间越持久;由人们主观意愿决定的接触者状态节点转变为免疫者状态的概率越小,风险信息的网络传播范围越广、时间越持久。【Purpose/significance】The risk information of researching and developing digital publishing products is mainly disseminated though network, e.g. Internet. Thus, understanding the mechanism of risk information dissemination through network is the base of reducing the risk associated with researching and developing digital publishing products.【Method/process】To explore the general meanings and laws of the dissemination of the risk information of researching and developing digital publishing products; To construct dynamic model of dissemination of the risk information of researching and developing digital publishing products based on complex network theory; And to simulate the constructed dynamic model.【Result/conclusion】The results indicate that the range and timeframe of dissemination of risk information increases with larger network average degree, larger node degree and more nodes of initial spreader and larger probability information propagation after first contact with node with largest degree value. Also, the range and timeframe of dissemination of risk information increases with smaller probability of becoming stiflers from spreaders due to individual＇s subjective initiative.

关 键 词：风险信息 网络传播 系统动力学模型 多AGENT仿真 

分 类 号：G206.3[文化科学—传播学] G237