基于SWOT-TOWS审视关公文化体育旅游开发  

Sports Tourism Development of Guangong Culture Based on SWOT-TOWS Theory

作　　者：王冬慧[1,2] WANG Dong-hui(Department of Physical Education,Yuncheng College,Yuncheng Shanxi,044000;Woosuk University,Jeonju 55338,Korea)

机构地区：[1]运城学院体育系,山西运城044000 [2]又石大学,韩国全州55338

出　　处：《湖北体育科技》2018年第9期778-780,836,共4页Hubei Sports Science

基　　金：山西省教育"十三五"规划"1331工程"(ZX-18079);运城学院院级课题(XK-2016010);运城学院体育学科建设经费资助(XK-2014008);山西省人文社科河东文化研究中心科研项目(HY-2014004)

摘　　要：采用SWOT分析的方法,从优势、劣势、机遇和威胁四个方面对关公体育旅游资源进行分析,应用TWOS系统对关公体育旅游资源进行战略规划。研究表明,关公体育旅游开发应以关公文化为平台、根祖文化战略为依托、盐池文化为特色对关公体育旅游资源进行区域联合和产品整合规划,大力推动运城体育文化旅游业的发展。SWOT analysis method was used to analyze the sports tourism resources of Guangong from four aspects, advantages, disadvantages, opportunities and threats, and TWOS system was applied to strategic planning of sports tourism resources of Guangong. The research showed that the development of Guangong sports tourism should be based on Guangong culture, the strategy of ancestor culture, and salt lake culture. The regional integration and product integration planning of Guangong sports tourism resources should be carried out to promote the development of Yuncheng sports culture tourism.

关 键 词：盐湖 体育旅游 SWOT-TOWS分析 战略 

分 类 号：G80-05[文化科学—运动人体科学]