茶文化与莞香茶产品的包装设计  

Tea Culture and the Packing Design of Guanxiang Tea Product

作　　者：刘玲娣[1] 谢佳曼 Liu Lingdi;Xie Jiaman

机构地区：[1]华南农业大学人文与法学学院

出　　处：《农业考古》2018年第2期125-131,共7页Agricultural Archaeology

摘　　要：在国家"一带一路"战略背景下,"藏茶之都"东莞迎来了国内外进行深入的茶文化交流的新机遇,茶产品的包装设计对于塑造东莞茶品牌的重要性也越来越突出。本文以东莞莞香茶品牌为例,提出在茶产品包装设计中,要通过每一个设计细节渗透东莞丰富的历史底蕴和茶文化元素,充分利用消费者的感官接触传递莞香文化,同时尝试设计出有东莞特色的莞香茶产品包装方案。Under the strategy of ＂the Belt and Road Initiative＂, Dongguan, as the capital of tea collection, ushered in new opportunities for in-depth tea cultural exchanges both at home and abroad. Packaging design of tea products has become more and more important for shaping the brand of Dongguan＇s tea. This paper, taking Dongguan＇s Guanxiang tea for example, points out that Dongguan＇s rich historical culture and tea cultural elements should permeate through the process of packing design of tea products and make full use of consumers sensory to deliver Guanxiang culture. At the same time, it also tries to design the packaging scheme of Dongguan＇s tea products with Dongguan＇s characteristics.

关 键 词：莞香文化 莞香茶 茶产品 包装设计 

分 类 号：K203[历史地理—历史学]