汽车广告在汽车行业中的应用研究  

RESEARCH ON THE APPLICATION OF AUTOMOBILE ADVERTISEMENT IN AUTOMOBILE INDUSTRY

作　　者：牛祯[1] 于学海 Niu Zhen;Yu Xuehai(Yantai Nanshan University,Yantai,Shandong,265713)

机构地区：[1]烟台南山学院,山东烟台265713

出　　处：《烟台南山学院学报》2018年第3期67-69,共3页JOURNAL OF YANTAI NANSHAN UNIVERSITY

摘　　要：在汽车行业一片大好的背景之下,汽车广告业这一从诞生就势如破竹的产业更是展示了它前所未有的魅力.如何能使汽车广告这一有力的汽车营销方式在有限的条件下发挥更大的说服消费者、扩大产品知名度的作用,我国的汽车广告任重而道远.从汽车广告研究意义,结合广告策划步骤,阐述当代汽车广告的现状及发展,将中国元素加入到广告之中,必将是国内汽车广告发展的大势.A good background in automotive industry, automobile industry it from birth is on a roll of the advertising industry is showing off its unprecedented charm. How can you make the car ads this powerful automobile marketing mode under the condition of limited play a greater convince consumers, expand product awareness, our country automobile advertising a long way to go. Advertising research significance of this article from the vehicle and advertising planning steps, expounds the present situation and development of a modern car advertising, to add Chinese elements into advertising, will is general trend in the development of domestic automobile advertising.

关 键 词：汽车广告 消费者 广告策划 中国元素 

分 类 号：U46[机械工程—车辆工程]