社会主义核心价值观新媒体传播研究述评  

The Research Summary on New Media Communication of Core Socialist Values

作　　者：叶海涛[1,2] 方正[1,2] YE Haitao;FANG Zheng(School of Marxism,Southeast University,Nanjing 211189,China)

机构地区：[1]东南大学马克思主义学院 [2]东南大学中国特色社会主义发展研究院,南京211189

出　　处：《四川理工学院学报（社会科学版）》2018年第5期29-47,共19页Journal of Sichuan University of Science & Engineering(Social Sciences Edition)

基　　金：国家社会科学基金项目(16BKS062);教育部产学合作协同育人项目(201702023023)

摘　　要：新媒体与数字化技术的不断发展,为社会主义核心价值观提供了不同于传统媒体的全新传播范式与话语建构场域。社会主义核心价值观的话语体系、媒介载体、传播内容、传播机制等产生了一系列重大变革。在新媒体场域建构社会主义核心价值体系,以社会主义核心价值观引领多元文化发展,成为新时代必须面对的重要理论问题和重大现实课题。作为新兴的重要媒介载体,新媒体传播社会主义核心价值观的首要属性是政治属性。在国家战略层面,信息领域已成为世界各国战略博弈的主战场之一,借助新媒体传播社会主义核心价值观可以有效抵御西方意识形态渗透与颠覆,维护国家意识形态安全;在社会层面,以社会主义核心价值观引领网络多元文化发展有助于净化网络舆论生态,构筑风清气朗的网络空间;在公民个体层面,新媒体传播社会主义核心价值观有利于深化公民对社会主义核心价值观的认知,促进深层次的情感认同。同时,新媒体舆论场的各种乱象也为社会主义核心价值观的传播带来了诸多困境与挑战:新媒体舆论监管难度加大与网络"把关人"缺位,导致网络舆论场在一定程度上脱离了有效管控;网络消极文化的广泛存在与互联网泛娱乐化倾向愈演愈烈,对社会主义核心价值体系产生了一定程度的消解;互联网用户年龄、学历以及媒介素养分布的结构性失衡,引发网络价值观混乱与信仰危机问题等。立足新媒体时代社会主义核心价值观传播面临的诸多机遇与挑战,学界有针对性地提出了一系列应对策略与实践路径,包括加快媒体融合与建立现代化传播体系,建立健全互联网法律监管体制机制,传播策略精细化与传播对象精准化,以及加强专业人才队伍建设等。综观学界相关研究成果,虽已对社会主义核心价值观新媒体传播有了较为全面的论述,但仍存在研The continuous development of new media and digital technology has provided a new communication paradigm and discourse construction field different from traditional media for core socialist values. A series of significant changes have taken place in the discourse system, media carrier, communication content and communication mechanism of core socialist values. Constructing the core socialist values＇ system in the new media field and leading the multicultural development with the core socialist values have become an important theoretical and a major practical issue in the new era. As a new and important media carrier, the primary attribute of new media to communicate core socialist values is political attribute. At the national strategic level, the information field has become one of the main battlefields of the strategic game in the world, it can effectively resist the infiltration and subversion of western ideology and maintain national ideological security with the help of new media to communicate the core socialist values. At the social level, it can help to purify the network public opinion ecology and construct a clean cyberspace by applying the core socialist values to guide the multi-cultural development of network. At the individual level, the new media communication of core socialist values is conducive to deepening citizens＇ understanding of the core socialist values and promoting deep-seated emotional identity. At the same time, the chaos of the new media public opinion field has brought many difficulties and challenges to the communication of the core socialist values： the increasing difficulty of the supervision of the new media public opinion and the absence of the ＂gatekeeper＂ on the network have resulted in the network public opinion field being out of effective control to a certain degree; the widespread existence of negative network culture and the trend of Pan Entertainment which is becoming more and more intense has caused a certain degree of digestion of the socialist core value sys

关 键 词：社会主义核心价值观 意识形态 话语体系 新媒体 传播 媒介 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度]