中介战争 链家系试图整合房产中介行业,58、我爱我家等“揭竿而起”  

War of Real Estate Agencies

作　　者：王芳洁 李艳艳 邓攀 

出　　处：《中国企业家》2018年第19期28-39,8,共12页China Entrepreneur

摘　　要：时间是2018年8月19日，地点是北京宋庄同泽艺术馆，台子是用红色化纤地毯罩着的，背景是粗糙的白色砖墙。胡景晖独自跨坐在台中央一把黑色折叠椅上，~_-LL他看起来像是某个行为艺术的一部分。大概切-格瓦拉也有个类似色调的画像，不同的是，那名战士被永远定格了j而台上的胡景晖却在动态的抖腿。台下坐满了观众，都是来昕他作“离职宣言’’的媒体人。Officially launched in April 2018,Beike Zhaofang has positioned itself as a platform to provide housing scrvice with a goal to establish an open and cooperative industry ecosystem. As open is cultivated in its nature. Beike Zhaofang's platform is welcome to not only Lianjia but also other real estate agencies, which ofrends other rivals who by no means will acccpt that business cthics and operation model as Lianjia wants to take part in both online and offline and to boast itself as a referee also a player. 58.com, 5i5j.com and other agencies have made their minds to raise a rebellion;the conflicts between two camps are about to start.

关 键 词：中介行业 房产 整合 战争 化纤地毯 行为艺术 艺术馆 格瓦拉 

分 类 号：F713.6[经济管理—产业经济]