Transsion Dominates as the “King” in the African Cellphone Market——An exclusive interview with Zhu Zhaojiang,founder, chairman and CEO of Transsion  

作　　者：Lily Wang 

出　　处：《China's Foreign Trade》2018年第5期37-37,共1页中国对外贸易（英文版）

摘　　要：The Chinese cellphone manufacturer Transsion is strange to most Chinese people, but in Africa, particularly in the sub-Saharan area, the logos of cellphone brands under the Transsion umbrella can be found everywhere, no matter whether you are in a small-sized family-run shop or a supermarket, on billboards or on television advertisements. During the past 12 years since its foundation,Transsion has sold 246 million dualsim-card cellphones across the world and has dominated theThe Chinese cellphone man-ufacturer Transsion is strange to most Chinese people, but in Africa, particularly in the sub-Saharan area, the logos of cellphone brands under the Transsion umbrella can be found everywhere, no matter wheth-er you are in a small-sized family-run shop or a supermarket, on billboards or on television advertisements. During the past 12 years since its foundation, Transsion has sold 246 million dual-sim-card cellphones across the world and has dominated the sub-Saharan African nations with a market share of 45%. Transsion covers the markets of Africa, Middle East, South Asia, South-east Asia and Latin America. All three cellphone brands under the Transsion umbrella were listed in the Top 100 fa-vorite brands among African consumers during 2017-2018 by the British business magazine African Business. The three brands ranked among the top 30, with the best ranking of No. 7, which makes Transsion live up to the reputation as be-ing the “King” of the African cellphone market.

关 键 词：蜂窝电话 超级市场 非洲 行政主管 创始人 电视广告 市场份额 拉丁美洲 

分 类 号：F426.63[经济管理—产业经济] F125