互联网+背景下乡村旅游模式探索研究  

Research on Rural Tourism Model under the Background of Internet +

作　　者：王娟[1] 罗贵萍 夏兰[1] WANG Juan;LUO Gui-ping;XIA Lan(Tourism Department of Sichuan Huaxin Modern Vocational College,Chengdu Sichuan 610000,China)

机构地区：[1]四川华新现代职业学院旅游系,四川成都610000

出　　处：《湖北函授大学学报》2018年第18期103-104,107,共3页

基　　金：四川省教育厅科研项目"智慧旅游背景下的乡村旅游发展研究"成果之一(项目编号:17SB0315)

摘　　要：乡村旅游是当今旅游发展的方向之一,是旅游产业的组成部分,历经20年的快速发展成为当地经济发展的重要手段。随着互联网的深入应用,智慧旅游的不断推进,云计算、云存储、物联网技术、虚拟现实技术、智慧终端技术推动着人类社会进入了旅游智能时代。乡村旅游发展的变化和发展与现有游客的需求之间产生了差异,乡村旅游的发展必须引入互联网技术,充分运用互联网技术,才能保证乡村旅游在智慧化旅游道路中适应市场需求,实现乡村旅游景区的转型。Rural tourism is one of the directions of tourism development and an integral part of the tourism industry. With the in-depth application of the Internet,cloud computing,cloud storage,Internet of Things technology,virtual reality technology,and smart terminal technology have driven human society into the era of tourism intelligence. The development of rural tourism must introduce Internet technology and make full use of Internet technology in order to ensure that rural tourism can adapt to the market needs and realize the transformation of rural tourist attractions during the development and changes.

关 键 词：互联网+ 乡村旅游 发展模式 

分 类 号：F59[经济管理—旅游管理]