电子商务运营管理在餐饮行业中的战略创意方案  

Strategic Creative Solutions for E-commerce Operations Management in the Catering Industry

作　　者：董茗 DongMing(Capital Club Co.,Ltd.,Beijing100004,China)

机构地区：[1]京城俱乐部有限公司,北京100004

出　　处：《现代食品》2018年第17期30-32,共3页Modern Food

摘　　要：本文首先论述在餐饮行业中大力应用电子商务的重要战略意义,并从餐饮企业的环境、消费者的网络行为、现有餐饮企业的电子商务的应用情况三方面,对电子商务运营管理在餐饮行业中应用的战略性进行分析,最后提出电子商务运用于餐饮企业的战略决策。This paper first discussed the important strategic significance of vigorously applying e-commerce in the catering industry, and then analyzed the strategic application of e-commerce operation and management in the catering industry from three aspects： the environment of catering enterprises, the network behavior of consumers, and the application of e-commerce in existing catering enterprises. Finally, it puts forward the strategic decision of e-commerce in catering enterprises.

关 键 词：电子商务 餐饮行业 运营管理 

分 类 号：F719.3[经济管理—产业经济] F713.36