乡村民俗文化旅游地开发绩效评估指标体系及模型构建  

Research on the Performance Evaluation Index System of Rural Folk Culture Tourism Destination

作　　者：宋亚伟 张沛[1] Song Yawei;Zhang Pei

机构地区：[1]西安建筑科技大学

出　　处：《建筑与文化》2018年第10期199-200,共2页Architecture & Culture

摘　　要：文章基于乡村民俗文化旅游地的特点、行业标准和相关文献研究,运用层次分析法和专家咨询法,构建了乡村民俗文化旅游地开发绩效评估指标体系和评估模型。In this paper, based on the relative content of folk cultural tourism, industry standards and the literature research , using the analytic hierarchy process and expert consultation method, trying to build development performance evaluation index system and evaluation model of rural folk culture tourism destination.

关 键 词：民俗文化旅游 绩效评估 指标体系 关中 

分 类 号：F592[经济管理—旅游管理] F320[经济管理—产业经济]