基于游客行为特征的老年旅游市场开发路径分析——以山西省大寨村为例  

On Development Routes for Senior Citizen Tourism Based on Tourists' Behavior Analysis——A Case Study of Dazhai Village of Shanxi

作　　者：张志亮 ZHANG Zhiliang(Shanxi University,Taiyuan 030801,Shanxi,China)

机构地区：[1]山西大学,山西太原030801

出　　处：《四川旅游学院学报》2018年第6期51-55,共5页Journal of Sichuan Tourism University

摘　　要：随着我国人口老龄化程度逐渐加深,老年旅游也受到了人们的重视。由于大寨旅游资源的特殊性导致老年游客所占比例极大。文章旨在根据到大寨村旅游的老年人旅游行为的各项调查统计数据,分析其旅游行为特征,并根据这些特征利用大寨特色旅游资源吸引更多老年游客,通过融合政治、经济、文化等功能,对大寨老年旅游发展提出针对性建议。As there is growing aging of population, tourism market for the elderly has been getting rapid development. Dazhai village, as a distinctive sightseeing place, has been attracting a lot of tourists who are mostly the elderly. The thesis aims to analyze the behavior characteristics of elderly tourists based on a survey of the elderly who have traveled to Dazhai village, Xiyang County, Shanxi province before suggesting measures to further promote Dazhai s senior tourism growth. The suggestions will solve the issue of better integration of politics, economics and culture, and attract more elderly tourists on the strength of Dazhai s peculiar tourism resources.

关 键 词：大寨 老年旅游 行为特征 乡村旅游 

分 类 号：F592.3[经济管理—旅游管理]