基于公众社会责任感视角的舆情演化及干预  

Public Opinion Evolution and Intervention from Perspective of Public's Social Responsibility

作　　者：宋清华[1] 陈建宏[1] Song Qinghua, Chen Jianhong(School of Resources and Safety Engineering, Central South University, Changsha 410083, China)

机构地区：[1]中南大学资源与安全工程学院,长沙410083

出　　处：《系统仿真学报》2018年第10期3657-3664,共8页Journal of System Simulation

基　　金：国家自然科学基金(51374242);中南大学中央高校基本科研业务费专项资金(2015zzts079)

摘　　要：从公众社会责任感(Social Responsibility,SR)角度出发,依据计划行为理论(Theory of planned behavior,TPB)和信息传播行为阶段分析舆情演化机制。舆情演化系统稳定性与4种信息传播主体有关,相应信息传播路径相对独立又相互影响,使各个路径的稳定性呈现出复杂性特征。及时发布正面信息、降低忽视SR的人口比例、降低缺乏SR的人口比例是降低舆情危机演化激烈程度和舆情危机严重程度的有效途径。3个措施的效率均随实施力度增加逐渐减小,措施二比措施三效率高。According to the theory of planned behavior and stages of information spreading behavior, public opinion evolution mechanisms are analyzed from the perspective of public ＂s social responsibility （SR）. Stability of public opinion evolution system is influenced by four kinds of information spreading bodies. Corresponding information spreading paths interact each other while they are relatively independent, which makes stability of the four paths show complexity features. Publishing positive information timely, decreasing population proportion of group ignoring SR and decreasing population proportion of group lack of SR are effective measures of reducing intensity of public opinion evolution and severity of public opinion crisis. Efficiency of the three measures weakens with increasing implementary power. The second measure is more efficient than the third one.

关 键 词：舆情 社会责任感 谣言 信息发布 应急管理 

分 类 号：N945.12[自然科学总论—系统科学]