第三层次议程设置:萨德事件中媒体与公众的议程网络  

The third-level agenda setting:Media and public agenda networks during THAAD event

作　　者：蒋俏蕾 程杨[2] JIANG Qiaolei;CHENG Yang(School of Journalism and Communication at Tsinghua University,Chin;Department of Communication at North Carolina State University,US)

机构地区：[1]清华大学新闻与传播学院 [2]美国北卡罗来纳州立大学传播学系

出　　处：《国际新闻界》2018年第9期85-100,共16页Chinese Journal of Journalism & Communication

摘　　要：基于萨德事件中我国报纸媒体和公众问卷调查的相关数据，通过比较媒体报道与公众认知中的属性网络，本研究分析了作为第三层次议程设置的网络议程设置（Network Agenda Setting，NAS）效果。本研究共计收集和分析了680篇新闻报道和538份调查问卷。媒体与公众议程网络之间显著的正相关支持了网络议程设置模型。研究结果表明，网络议程设置模型在隐性和显性层面都显示出了显著的解释力。本文的发现延伸了议程设置理论的最新进展——“第三层次议程设置”或者“网络议程设置”在非西方语境下的具体应用。This study investigated the network agenda setting （NAS） effects as the third-level agenda setting with data collected from both newspaper reports and public survey regarding the THAAD event in China's Mainland. Networks of attributes in the news reports were compared with the counterparts generated from public opinion. A total 680 news articles and 538 responses to a public survey were collected for analysis. The NAS model was supported with the positive and significant correlation between the media and public network agendas. This study found that the NAS model offered significant predictive power at both explicit and implicit levels. Findings of this study extend the recent development of agenda setting theory, i.e., the third-level agenda setting or network agenda setting research in a non-Western context.

关 键 词：议程设置 网络议程设置 萨德 隐性公众议程 显性公众议程 

分 类 号：C913.4[经济管理] G206[社会学]