大学生社会网络与创业意愿的演变研究--基于微信社交工具的视角  

Study on the Evolution of Social Networking and Entrepreneurship Will of College Students

作　　者：李正卫[1] 陶鹏[1,2] 刘巍伟 Li Zhengwei;Tao Peng;Liu Weiwei

机构地区：[1]浙江工业大学经贸管理学院 [2]浙江工业大学创业学院

出　　处：《高等工程教育研究》2018年第5期183-188,共6页Research in Higher Education of Engineering

基　　金：浙江省哲学社会科学规划课题(19NDJC023Z); 浙江省自然科学基金课题(LY15G020018)

摘　　要：本研究以大学生微信数据量化社会网络特征,通过定量实证分析和典型案例比较研究,分析了网络规模、网络强度、网络中心度、网络异质性和网络更新度与大学生创业意愿之间的互动关系。研究结果表明:网络规模、中心度、异质性和更新度与创业意愿之间具有正向线性关系;创业意愿和网络强度之间呈现U型关系,随着创业意愿的增强,网络强度表现为先下降后上升的变化趋势。Using the Wechat statistics of college students to quantify the characteristics of social networking,this paper,by means of quantitative empirical analysis and comparative study of typical cases,analyzed the interaction relationship between the entrepreneurship will of college students and the following factors,including network scale,network intensity,network centrality,network heterogeneity and network update degree.The research results shows that network scale, centrality, heterogeneity and update degree are in the positive linear relationship with entrepreneurship will.The relationship between entrepreneurship will and network intensity is shown in a U shape,and with the entrepreneurship will increasing,network intensity shows a decrease trend before increasing.

关 键 词：社会网络 演变 创业意愿 大学生 

分 类 号：G647.38[文化科学—高等教育学]