服装O2O渠道货品管理建模与评价  

Study on apparel O2O channel inventory management model

作　　者：王晶晶 单丹微 朱奕[1,2] 杨以雄[1,2] 李玉灵 WANG Jingjing;SHAN Danwei;ZHU Yi;YANG Yixiong;LI Yuling(College of Fashion and Design,Donghua University,Shanghai 200051,China;Key Laboratory ofClothing Design and Technology（Ministry of Education）,Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051 [2]东华大学现代服装设计与技术教育部重点实验室,上海200051

出　　处：《毛纺科技》2018年第10期9-16,共8页Wool Textile Journal

基　　金：上海高校知识服务平台(海派时尚设计及价值创造协同创新中心)资助项目(13S107024);东华大学非线性科学研究所专项资金资助项目(INS-1401);同济大学上海国际创新研究院<时尚产业价值链研究>资助项目(DB17016)

摘　　要：为解决服装行业O2O(Online to Offline,线上到线下或线下到线上)渠道货品管理问题,通过市场调研,对2家服装品牌企业的经营概况和O2O渠道经营特点进行梳理,结合文献研究,构建服装O2O独立库存和共享库存2种货品管理模型,并建立模型评价体系。依据选取的5个维度和26项指标,经由专家问卷和主成分分析确定指标权重,运用模糊综合评价法对2种模型各项指标进行比较分析,得出共享库存货品管理模型优于独立库存货品管理模型的结果,并论述相关指标优异的缘由。由此,可为服装企业O2O货品管理模型选择及解决方案提供决策依据。In order to solve the problem of O2 O goods management in the apparel industry, two apparel brand enterprises and their respective characteristics of O2 O channel management were discussed based on the market survey. According to the research literature, two kinds of O2 O goods management model-the independent inventory model and the shared inventory model were built, and a model evaluation system was established. On the basis of an expert questionnaire consisting of 5 dimensions and 26 selected indicators, the index weight was determined through principal component analysis. Using fuzzy comprehensive evaluation method to make a comparative analysis of these two models′ index. It was shown that the shared inventory goods management model was better than the independent goods management model. Reasons for the related excellent indexes were also explained. Therefore, it can provide apparel enterprises with the decision basis for the selection and solution of the O2 O goods management model.

关 键 词：货品管理 O2O渠道 库存模型 服装企业 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]