“互联网+”与电视文化产业融合发展的模式及其路径  

“Internet +” and TV Cultural Industry Integration and Development's Modes and Route Selection

作　　者：李雅婷 付帅 Li Yating;Fu Shuai(College of Law,South-Central University for Nationalityies,Wuhan 430074,China;College of History and Culture,Xinyang Normal University,Xinyang 464000,China)

机构地区：[1]中南民族大学法学院,湖北武汉430074 [2]信阳师范学院历史文化学院,河南信阳464000

出　　处：《六盘水师范学院学报》2018年第5期18-23,共6页Journal of Liupanshui Normal University

基　　金：2013年度国家民委民族问题研究项目"少数民族特色文化资源与民族文化创意产业协同发展研究"(2013-GM-091)

摘　　要："互联网+"作为互联网创新思维与信息技术创新实践的重要平台,除了具有自身的媒介融合功能外,还具有与传统行业进行跨界融合催生新生态的特殊功能。推动"互联网+电视文化产业"融合发展,有利于促进电视文化产业的信息化、数字化和网络化变革,满足和实现广大受众对电视文化内容多样化呈现的市场需求。As an important platform of Internet innovation thinking and information technology innovation practice, ＂Internet＋＂ has the special function of cross-border integration with traditional industry, in addition to its own media integration function, to produce new ecology. Promoting the integration and development of ＂Internet＋ TV cultural industry＂ is conducive to promoting the informationization, digitization and network transformation of the TV cultural industry, and satisfying and realizing the market demand of the wide audience for the diversity of the TV cultural content.

关 键 词：“互联网+” 电视文化产业 融合发展 模式 

分 类 号：G124[文化科学]