我国体育赛事产业规范的演进与成效  

Evolution and Effect of Sports Competition Industry Standardization in China

作　　者：张现成 徐秀芬[1] 李成菊 樊浩[2] ZHANG Xiancheng;XU Xiufen;LI Chengju(Sport Dept.,Guangzhou Univ.,Guangzhou 510006,China;Sport Dept.,Hunan Univ.of Arts and Science,Changde 415000,China)

机构地区：[1]广州大学体育学院,广东广州510006 [2]湖南文理学院体育学院,湖南常德415000

出　　处：《体育成人教育学刊》2018年第4期37-41,共5页Journal of Sports Adult Education

基　　金：国家社会科学基金项目(12BTY023);湖南省教育厅优秀青年基金项目(15B162);湖南文理学院重点课题(16ZD03);广州大学百人计划人才项目(69-18ZX10105)

摘　　要：对改革开放以来我国体育赛事产业规范的演进及成效进行探讨,得出:(1)体育赛事产业规范的演进与完善,是社会经济发展的使然与应然;(2)体育赛事产业规范引导体育社会组织蓬勃发展并决定着赛事产业发展的方向和强度;(3)借鉴足球产业改革经验,推广项目协会制和俱乐部制为核心的职业联盟竞赛制度,加强赛事产业与其他产业的融合,成为我国体育赛事产业规范研究的重点;(4)积极扶持企业和体育社会组织投入赛事产业,是整合社会资本、着力解决新时代体育产业发展矛盾的重要措施;(5)赛事品牌和优秀运动员的道德品质,以及PPP体育场馆运行模式,成为提升体育赛事产业商业价值的重要手段。The paper discusses the evolution and effect of sports competition industry in China since the opening up and re form policy. The standardization and improvement of sports competition industry is the necessary result of the social and economic development. The standardization leads the development of social sports organizations and decides the orientation and strength of sports competition industry. Professional league system with club as the core should be introduced based on football industry reform experience and integration of sports competition industry and other industries should be the fo cus of the standardization. Enterprises and social sports organizations should be encouraged to take part in sports competi tion industry to integrate social capital and resolve the conflicts in the development of sports industry development. Sports brand name, athletes, morality and PPP operation model of sports stadiums should be the important way to enhance the commercial value of sports competition industry.

关 键 词：体育赛事 产业规范 品牌赛事 职业联盟 产业融合 

分 类 号：G80-05[文化科学—运动人体科学]