CBA职业联赛京津主场球市开发的现状及策略  

Current Situation and Strategy of Beijing and Tianjin Home Market in CBA

作　　者：闫育东[1] 关凯 赵晶[1] YAN Yudong;GUAN IKai;ZHAO Jin(Tianjin Inst.of Physical Education,Tianjin 300381,China;Tianjin No.7 Middle School,Tianjin 300000,China)

机构地区：[1]天津体育学院,天津300381 [2]天津市第七中学,天津300000

出　　处：《体育成人教育学刊》2018年第4期55-57,共3页Journal of Sports Adult Education

基　　金：天津市哲学社会科学规划课题(TJTY15-011)

摘　　要：从比赛成绩、观众、运动员、场馆、门票5个方面对CBA联赛京津赛区球市开发的现状进行了对比分析,并提出以下策略:提升球员技术能力,提高比赛观赏性;加大媒体宣传力度,营造球员明星效应;完善场馆设施建设,创造良好的观赛环境;丰富赛场表演形式,营造和谐的观赛氛围;加强俱乐部组织管理,提高市场服务策略。The paper analyses the current situation the athlete, stadium and of Beijing ticket. Th and Tianjin home market in CBA from the perspectives of e paper proposes to improve the athletes, skills to enhance create sports fan effect, improve the stadium facilities, strengthen the organization and management of clubs andimprove the market service strategy.

关 键 词：CBA联赛 篮球产业 京津主场 球市开发 

分 类 号：G80-05[文化科学—运动人体科学]