北京市献血淡季动员舆论大数据研究  

A Study On The Low Season Mobilization Public Opinion Data Of Beijing blood donation

作　　者：王丽娟 李永花 李雪 李晓菁 刘继伟 WANG Li-juan;LI Yong-hua;LI Xue;LI Xiao-jing;LIU JI-wei(Beijing Blood Donation Office,Beijing,100088;Sociology Of Peking University.Beijing,100871)

机构地区：[1]北京市献血办公室,北京100088 [2]北京大学社会学系,北京100871

出　　处：《智慧健康》2018年第24期30-31,共2页Smart Healthcare

摘　　要：目的探寻北京市淡季献血动员舆论的特点,为今后有针对性的在献血淡季开展无偿献血动员工作提出参考和建议。方法围绕北京淡季献血主题,通过关键字和高频词汇的方法,对正式媒体、网络新媒体以及贴吧中献血舆论大数据文本的关键词、高频词汇分类汇总。结果政策和组织型动员是非常重要的淡季献血动员舆论,与关系型动员舆论并重,正式媒体在政策和组织动员方面发挥了重要作用。结论政策和组织动员型舆论在淡季献血中扮演着重要角色,而网络新媒体和个人舆论的作用还需要进一步加强。Objective to explore the characteristics of mobilizing public opinion in the off-season of Beijing in order to provide some suggestions for the mobilization of unpaid blood donation in the off-season of blood donation in the future. Methods around the off-season in Beijing, the theme of blood donation, through the keyword and highfrequency vocabulary methods, the official media, network new media, as well as paste in the public opinion of large data text of the key words, high-frequency vocabulary classification summary. Through the keyword and highfrequency vocabulary methods, the formal media, network new media, as well as paste the public opinion of large data text of the key words, high-frequency vocabulary to classify. Results the policy and organizational mobilization is very important during the off-season of blood donation. The mobilization of public opinion in the off-season and the mobilization of public opinion, the official media plays an important role in policy and organizational mobilization. Conclusion policy and organization-mobilizing public opinion play an important role in the off-season blood donation, and the role of new media and personal opinion in the network needs to be further strengthened.

关 键 词：北京市 无偿献血 淡季 舆论 大数据 

分 类 号：R193.3[医药卫生—卫生事业管理]