江西5A级旅游景区门票价格现状与优化管理  

Status Quo of Admission Pricing and Optimized Management of the National 5A Tourist Attractions in Jiangxi

作　　者：何小芊[1,2] 刘宇[1] 朱青[1] HE Xiao-qian;LIU Yu;ZHU Qing(Center of Geological Resource Economics and Management Research,East China University of Technology,Nanehang 330013,China;Center of Tourism Earth Science and Geopark Research,East China University of Technology,Nanehang 330013,China)

机构地区：[1]东华理工大学地质资源经济与管理研究中心,江西南昌330013 [2]东华理工大学旅游地学与地质公园研究中心,江西南昌330013

出　　处：《东华理工大学学报（社会科学版）》2018年第3期233-237,共5页Journal of East China University of Technology(Social Science)

基　　金：江西省社会科学"十三五"(2017)规划项目(17YJ17);江西省社会科学"十三五"(2016)规划项目(16YJ29)

摘　　要：旅游景区门票价格与景区的资源吸引力、服务质量以及管理水平紧密关联,5A级旅游景区是我国等级最高的景区,在旅游资源等级、旅游服务质量、管理能力上具有很高的水平。截至2017年3月,江西拥有10家5A级旅游景区,以自然生态型为主,呈现大分散、小集中的分布格局。江西5A级景区门票价格具有价格调整频次较低、不同类型景区价格差异大的总体特征,并存在价格总体偏高、门票价格与服务质量不对等、获利手段单一等问题。针对存在的问题,提出转变"门票经济"的传统观念、深化景区门票价格改革、提高景区旅游服务质量、提升景区旅游营销水平等优化措施。Tourist Attractions＇ admission pricing is linked closely with resources attraction,service quality and management level. The 5 A tourist attractions are on behalf of the highest level of China tourism industry in tourism resources,service quality and management. By March 2017,there are ten 5 A tourist attractions in Jiangxi province. They are mainly in the form of natural ecology in type. The distribution pattern is big scattered and small concentrated. The characteristics of admission pricing shows that price adjustment is at a low frequency,and the price gap is big among tourist attractions of different types. There are some problems,such as the higher price,the disparity between the price and the service quality,the single profit method. Aiming at the problems,We put forward measures which are changing traditional concept of＂admission pricing economy＂,deepening the price reform,improving the service quality and enhancing the level of tourism marketing.

关 键 词：5A级旅游景区 门票价格 现状 优化 江西 

分 类 号：F592[经济管理—旅游管理]