非理性情绪对道德事件传播的影响及其引导  

Influence of Irrational Emotions on the Dissemination of Moral Events and Its Guidance

作　　者：许莹[1] 程贺 XU Ying;CHENG He(School of Journalism and Communication,Henan University,Kaifeng,Henan 475001,China)

机构地区：[1]河南大学新闻与传播学院,河南开封475001

出　　处：《中州大学学报》2018年第5期72-76,共5页Journal of Zhongzhou University

基　　金：河南省教育厅人文社会科学研究项目"新媒全传播的社会情绪效应及其引导"(2017-ZZJH-056)

摘　　要：在含有道德缺失或争议的事件中,道德审判成为事件传播、发酵的主要推动力。一方面使社会底线伦理得到彰显与维护,一方面也易使公众沉溺于情绪的宣泄,形成非理性的情绪化传播。非理性情绪来源于现实生活中情绪化反应的累积,道德事件的情绪化传播则是这种累积的网络投射,当道德事件传播中的非理性情绪演变为道德审判和网络暴力,最终也会从线上蔓延至线下,形成新的道德事件。非理性情绪与道德事件之间呈现出互为因果、相互促发的关系,对非理性因素的弱化与排解是道德事件传播中的重要环节。Moral trial is the main driving force for the dissemination and fermentation of events in which moral defects or disputes are involved. On one hand, this makes the bottom line of social ethics be highlighted and maintained. On the other hand, it is easy for the public to indulge in emotional catharsis and form irrational emotional communication. Irrational emotions come from the accumulation of emotional reactions in real life. The emotional spread of moral events is a cumulative network projection. When the irrational emotions in the dissemination of moral events evolve into moral judgment and cyber violence, it will spread from the on-line to the off-line and form new moral events eventually. The relationship between irrational emotions and moral events is mutually causal and mutual promotion. The weakening and solving of irrational factors are important links in the dissemination of moral events.

关 键 词：非理性 道德事件 情绪化 

分 类 号：G206[文化科学—传播学]