三明公交广告区域传播发展情况分析  

An Analysis on the Development of Regional Communication in Sanming via Bus Advertising

作　　者：张欣宇[1] Zhang Xinyu(Sanming University, Sanming 365004, China)

机构地区：[1]三明学院,福建三明365004

出　　处：《黑河学院学报》2018年第10期176-177,共2页Journal of Heihe University

基　　金：福建省教育厅中青年教师教育科研项目"三明公交广告区域传播发展情况分析研究"(JAS150547);三明学院科研基金社会科学研究项目"三明公交广告区域传播发展情况分析研究"(A201407/Q)

摘　　要：三明位于福建省的中西部,是一座新兴的工业城市。目前,三明也在大力发展其城市规模,提升其经济能力。进入21世纪以来,由于城市的大规模发展所决定的,人口集聚增加所决定的城市公交,成为咨询的重要载体,而如何合理利用这种媒体平台,将城市精神和地区资源进行展现是亟待研究的重要课题。Sanming city, located in the Midwest of the eastern Fujian province, is a booming industrial city. For the present, Sanming takes great efforts to develop its urban size and to increase its economic strength. Since entering the 21 st century, the large-scale urban development leads to the increasing population agglomeration, which makes the city bus become the important consulting carrier. In this regard, it has become the important research subject to study the way of reasonably using this media platform to present the city spirit and regional resources.

关 键 词：公交广告 区域传播 三明 

分 类 号：G2[文化科学]