On Rhetorical Methods in Advertising English  

作　　者：秦兆荣 QIN Zhao-rong(Qufu Normal University,Rizhao 276800,China)

机构地区：[1]曲阜师范大学外语教研部

出　　处：《海外英语》2018年第19期238-239,共2页Overseas English

摘　　要：In keeping abreast with the development of world economy and technology of mass media, advertising becomes more and more important in the economic development as well as our daily life. As a kind of English for Specific Purposes(ESP), advertising English(or English for Advertising) attracts more and more attention in academic field and the economic field as well. Many scholars have done some researches in relation to the rhetorical characteristics of advertising English. In this paper, the author purports to discuss the use and advantages of the rhetorical methods in advertising English from two perspectives, i.e. phonological, lexical perspectives.In keeping abreast with the development of world economy and technology of mass media, advertising becomes more and more important in the economic development as well as our daily life. As a kind of English for Specific Purposes（ESP）, advertising English（or English for Advertising） attracts more and more attention in academic field and the economic field as well. Many scholars have done some researches in relation to the rhetorical characteristics of advertising English. In this paper, the author purports to discuss the use and advantages of the rhetorical methods in advertising English from two perspectives, i.e. phonological, lexical perspectives.

关 键 词：ADVERTISING ENGLISH RHETORICAL METHODS METAPHOR and SIMILE 

分 类 号：H0[语言文字—语言学]