农产品质量安全舆情科普模式研究  

A Study of Public Opinionon Popular Science Mode of Agro-products Quality and Safety

作　　者：戴芬[1] 王强[1] 于国光[1] 姚佳蓉 邓玉[2] 李祥洲[2] 

机构地区：[1]浙江省农业科学院农产品质量标准研究所,杭州310021 [2]中国农业科学院农业质量标准与检测技术研究所,农业农村部农产品质量安全重点实验室,北京100081

出　　处：《科普研究》2018年第5期59-67,109,共9页Studies on Science Popularization

基　　金：国家农产品质量安全风险评估项目计划“专业性农产品质量安全舆情信息监测及机制构建与示范”(GJFP201701701);中央级公益性科研院所基本科研业务费专项“食用农产品质量安全谣言传播机制及其治理研究”(1610072016013)

摘　　要：基于多年的农产品质量安全舆情监测分析数据及风险应对实践经验,综合相关典型案例的调研分析结果,本研究提出了农产品质量安全舆情科普的基本概念及特点,明确了农产品质量安全舆情科普以政府部门、专业机构、专家学者以及其他社会团体和个人为主体,面向农产品质量安全管理者、生产经营者、舆情参与者及一般消费者,针对性地普及农产品质量安全相关法律法规、政策措施、科学研究、成果成效,以及农产品质量安全生产基础知识、农产品生长发育基本常识、安全限量标准及安全消费知识等主要内容;根据科普的目的、方式和时间节点对农产品质量安全舆情科普的不同模式进行了研究归纳,并梳理了在新媒体环境下舆情科普交流信息载体、媒介、时机及频率等方面的研究及应用情况。Based on years' agro-products quality and safe public opinion monitoring,analysis data, risk response practical experience,and typical case investigation and analysis,the paper proposes the basic concepts and significant features of agro-products quality and safety science popularization on public opinion. Agro-products quality and safety Public opinion science and technology is mainly composed of government departments,professional organizations,experts and scholars,and other social groups and individuals. It disseminates the main development of our country for agricultural product market managers,producers,and public opinion participants. Furthermore,it popularizes the laws and regulations,policies and measures,scientific research,and achievements of agricultural product quality and safety supervision,as well as basic knowledge of agricultural product quality and safety production,basic knowledge of agricultural product growth and development,safety standards limits, and safe consumption knowledge. The research further divides the different models of agricultural quality and safety science popular science in line with the purpose and timelines of popular science,and makes a logic and clear analysis of the information carrier of science popularization,media,timing and frequency of popular science communication under new media environment.

关 键 词：农产品 质量安全 舆情风险 风险交流 科普方法 

分 类 号：N4[自然科学总论]