旅游照片视角下的青岩古镇形象感知研究  

Research on Image Perception of Qingyan Ancient Town from the Perspective of Tourism Photos

作　　者：曹广杰 Cao Guangjie(School of Geography and Tourism,Guizhou Normal College,Guiyang,Guizhou,550018,China)

机构地区：[1]贵州师范学院地理与旅游学院,贵州贵阳550018

出　　处：《绿色科技》2018年第19期214-216,共3页Journal of Green Science and Technology

基　　金：贵州师范学院校级项目(编号:2017YB035)

摘　　要：指出了旅游区形象是旅游者在旅游体验过程中通过自身对旅游景区的感知而形成的。在旅游过程中,旅游者会通过旅游照片对这些感知进行静态记忆。因此旅游者的旅游照片是旅游者对旅游区形象进行记录的最重要的方式之一。以贵阳市花溪区青岩古镇旅游区为研究对象,通过研究旅游者选择出的游览青岩古镇过程中拍摄的旅游照片,分析了目前旅游者对青岩古镇旅游区的感知印象。在一定程度上探讨了青岩古镇旅游区在旅游者心中的感知形象。The image of tourist area is formed by tourists＇ perception of tourist attractions during the tour experience.In the course of tourism,tourists will have a static memory of these perceptions through tourist photos.Therefore,tourists＇ tourist photos are one of the most important ways for tourists to record the image of tourist areas.Taking Qingyan Ancient Town of Guiyang as the research object,by studying the tourist photos taken during the tour of Qingyan Ancient Town,the tourists＇ perception of the tourist area of Qingyan Ancient Town is analyzed.To a certain extent,it can reflect the perception image of the tourist area of Qingyan Ancient Town in tourists＇ minds.

关 键 词：旅游照片 青岩古镇 形象感知 

分 类 号：F590[经济管理—旅游管理]