“双一流”背景下地方高校学报特色品牌创建研究  

Creation of Characteristic Brand of Local University Journal Against the “Double First-rate” Background

作　　者：呙艳妮[1] GUO Yan-ni(Editorial Department of Journal,Hunan University of Science and Engineering,Yongzhou Hunan 425199,China)

机构地区：[1]湖南科技学院学报编辑部,湖南永州425199

出　　处：《湖北第二师范学院学报》2018年第10期128-132,共5页Journal of Hubei University of Education

摘　　要：高校学报是展示主办高校教学科研成果的重要平台,也是推动学科建设和学术交流的重要园地,高校学报与学科建设之间具有天然的内在联系。一方面,学科建设促进学报办刊质量的提升;另一方面,学报平台推动学科建设水平的提高。在"双一流"建设背景下,地方高校学报在创建特色品牌栏目时应实施差异战略、准确科学定位,依托学科优势、创设特色栏目,加强内涵建设、打造品牌栏目,提高办刊质量,打造办刊特色,形成品牌优势,更好地服务于教学科研和学科建设,为地方高校"双一流建设"作出应用的贡献。University journals are important platforms to display the teaching and scientific research resuhs of the host universities, as well as effective media to promote discipline development and academic communication. University journal and discipline development has naturally interrelated. For one thing, discipline development will enhance the quality of journal ; for another, the journal will promote development. Against the background of ＂ double first-rate＂, to create the characteristic brand, local university journals should take divergent strategies and position itself accurately, create characteristic columns based on advantageous disciplines, strengthen its content, create brand columns, promote the journal quality, forge the features, and form the brand advantages, so as to support teaching, scientific research and discipline development, and contribute to ＂the construction of double first-rate＂ of local universities.

关 键 词：“双一流”建设 地方高校 学报特色 品牌创建 

分 类 号：G237.5[文化科学]