基于供需主体博弈的物流信息平台价值分析  

Analysis on Value of Logistics Information Platform Based on Game of Supply and Demand Subjects

作　　者：李琎 吴群琪[1,2] LI Jin;WU Qun-qi(School of Economics and Management,Chang＇an University,Xi＇an Shaanxi 710064,China;Institute of Comprehensive Transportation Economics and Management,Chang＇an University,Xi＇an Shaanxi 710064,)

机构地区：[1]长安大学经济与管理学院,陕西西安710064 [2]长安大学综合运输经济与管理研究中心,陕西西安710064

出　　处：《公路交通科技》2018年第11期137-143,152,共8页Journal of Highway and Transportation Research and Development

基　　金：中央高校基本科研业务费专项资金项目(310823160313);2018年交通运输战略规划政策项目(2018-7-9);陕西省社科界重大理论与现实问题研究项目(2018Z083)

摘　　要：为解决物流信息平台发展中存在的共享机制不畅通、功能布局不完善等问题,针对物流信息平台的价值分析,在剖析物流信息平台价值内涵及其形成机理的基础上,从市场交易关系出发,构建以需求主体和供给主体为决策单元、以物流服务价格为决策变量的博弈模型。在有无物流信息平台两种情景条件下,通过供给主体和需求主体交易区域及成本效益的对比分析,揭示物流信息平台的价值。研究结果表明:物流信息平台价值的本质是所提供物流信息服务在促进物流主体决策优化中的价值,通过物流信息服务为物流主体提供有效的决策支持,有助于物流主体实现决策的优化,促进物流成本的节约、物流收入的增加和服务效率的提升,从而获取更多的效用,物流信息平台的价值也在这一过程中得到实现;基于供给主体和需求主体的市场交易关系构建博弈模型,通过物流主体在有无物流信息平台条件下的交易区域和成本效益对比分析,有物流信息平台条件下的交易区域明显增大,物流主体所获得的效用明显增多,准确反映了物流信息平台在促进物流主体决策优化中的价值;算例分析中,相较于无物流信息平台的情况,在有物流信息平台的条件下,供给主体和需求主体都获得了显著的效益,与博弈模型均衡分析的结果一致,验证了方法的准确性和有效性。In order to solve the problems of unsmooth sharing mechanism and imperfect function layout in the development of logistics information platform,aiming at value analysis of logistics information platform,based on the analysis of value connotation and formation mechanism of logistics information platform,according to the transaction relationship in the logistics market,the game model with the demand subject and the supply subject as the decision-making unit and the logistics service price as the decision variable is constructed. In the scenarios of with/without logistics information platform,the value of the logistics information platform is revealed through the comparative analysis of the supply subject and the demand subject transaction areas and the cost-effectiveness. The research result shows that（ 1） The essence of the value of logistics information platform is the value of logistics information and related services in promoting decision-making optimization of decision-making bodies in logistics market. Logistics information and related services provide effective decision support for logistics subjects. Decision support is provided to help logistics subjects to achievedecision-making optimization. It promotes logistics cost savings,increases logistics revenue and improves service efficiency,and brings subjects more utility. The value of logistics information platform is also realized in this process.（ 2） The game model is constructed based on the market transaction relationship between the supply subject and the demand subject. Through the comparative analysis of the cost-effectiveness of the logistics subjects with/without logistics information platform,the trade area and the utility both increased under the condition of the logistics information platform,the logistics information platform can accurately reflect the value in promoting decision-making optimization of logistics subjects.（ 3） Compared with the situation without logistics information platform,the profits of both the supply subject an

关 键 词：运输经济 价值分析 博弈模型 物流信息平台 供给主体 需求主体 

分 类 号：U492.3[交通运输工程—交通运输规划与管理]