广州会展旅游发展的动力机制与路径研究  

Research on the Dynamic Mechanism and Path of Convention and Exhibition Tourism Development in Guangzhou

作　　者：吴倩[1] 邢希希 刘亚楠 Wu Qian;Xing Xixi;Liu Ya＇nan

机构地区：[1]贵州财经大学工商学院,贵州贵阳550025

出　　处：《科教文汇》2018年第33期189-190,共2页Journal of Science and Education

摘　　要：随着旅游业的综合带动能力被广泛认知,会展旅游也逐渐获取了大众的关注。本文基于文献资料法和内容分析法,运用舆情大数据处理技术,解析有关广州会展旅游发展的网络舆情数据,探索其动力机制与发展路径,研究发现:广州会展旅游发展的源动力为经济条件以及会展业与旅游业的产业融合,相对应的拉动力为政府政策支持、旅游业的发展。由此,围绕相关动力因素提出六条发展路径的建议:一是促进会展业与旅游业的产业融合,二是政府完善相关的法律法规以及提供政策的支持,三是创新开发广州旅游资源。With the comprehensive driving ability of the tourism industry being widely recognized, convention and exhibition tourism has gradually gained the attention of the public. Based on the literature data method and content analysis method, this paper uses the public opinion big data processing technology to analyze the network public opinion data about the development of convention and exhibition tourism in Guangzhou, and explore its dynamic mechanism and development path, finding out that the source of convention and exhibition tourism development in Guangzhou is economic conditions and the industrial integration of the convention and exhibition industry and tourism, and the corresponding driving force is the government policy and the development of tourism. Therefore, the six development paths are proposed around the relevant dynamic factors： the first is to promote the industrial integration of the convention and exhibition industry and the tourism industry; the second is to improve the relevant laws and regulations and provide policy support; the third is to innovate and develop the tourism resources of Guangzhou.

关 键 词：会展旅游 动力机制 路径 广州 内容分析法 

分 类 号：F592.7[经济管理—旅游管理]