新媒体环境下城市品牌动漫化传播探究——以合肥市为例  

Research on the Dissemination of City Brand Animation in the New Media Environment——Taking Hefei as an Example

作　　者：沈超 SHEN Chao(Hefei University,Hefei 230000,China)

机构地区：[1]合肥学院,安徽合肥230000

出　　处：《赤峰学院学报（哲学社会科学版）》2018年第11期99-101,共3页Journal of Chifeng University：Philosophy and Social Science Chinese Edition

基　　金：2016安徽省级质量工程"动画专业特色(品牌)专业"(2016tszy070);2018年合肥市哲学社会科学规划项目"合肥城市品牌的新媒体宣传路径研究"(HFSKYY201818);2018合肥学院社科联重点项目"合肥市城市形象提升研究"(2018SKLA06)

摘　　要：城市品牌是一座城市区别于其他城市的独特标志,是外界了解一座城市的窗口。在互联网时代,新媒体动漫艺术是提升和塑造城市品牌形象的一种有效途径,它可以利用自身的独特优势提升城市品牌的传播质量。合肥市新媒体动漫在宣传城市品牌方面的路径与潜力,为城市品牌宣传的相关研究提供了一些思路。City brand is a unique symbol of a city that distinguishes itself from other cities, and it is a window for the outside world to understand a city. In the internet age, new media animation art is an effective way to promote and shape the city brand image, it can use its own unique advantages to improve the quality of urban brand communication. Taking Hefei as an example, this paper explores the path and potential of new media animation in promoting City brand. Provide some ideas for the research of city brand propaganda.

关 键 词：动漫 新媒体 动漫推广 城市品牌 动漫营销 动画设计 

分 类 号：G206[文化科学—传播学]