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作 者:张红艳 杨载田 ZHANE Hongyan;YANG Zaitian(Department of Economic Management Hunan Institute of Traffic Engineering,Hengyang Hunan 421009;City and Tourism College of Hengyang Normal University,Hengyang Hunan 421008)
机构地区:[1]湖南交通工程学院经济管理系,湖南衡阳421009 [2]衡阳师范学院城市旅游学院,湖南衡阳421008
出 处:《山东农业工程学院学报》2018年第11期154-158,共5页The Journal of Shandong Agriculture and Engineering University
基 金:湖南省教育厅科研项目:适应"四化两型"战略决策的湖南乡村旅游品牌建设(项目编号:11C0571);湖南省2014社会科学成果项目<徐学研究纵横>(14CGA003)成果
摘 要:明代杰出的地质地理学家徐霞客,一生爱好旅游探险,其足迹遍布全国22个省,成为举世公认的中华"游圣",国内众多旅游城市和旅游景区都有他的塑像。2013年3月23日,国家主席习近平访问俄罗斯,在莫斯科国际关系学院的演讲中提出建设"丝绸之路经济带"和"21世纪丝绸之路经济带"国家经济发展新战略,已经在海内外产生了强烈反响和回应。本文以"一带一路"为背景,结合我国茶文化对外交流与茶叶对外贸易出口实际,通过历史地理研究方法,运用徐霞客及其《游记》的品牌优势,力求开创中国茶文化对外交流和茶叶对外出口贸易新局面。On the background of "One Belt and One Road", based on Travel Notes of Xu Xiake, combined with reality of Chinese tea culture on foreign exchange and foreign trade, through historical and geographical research methods, we can manifest the obvious advantages in the field of foreign exchange of China's tea culture and tea export trade, Xu Xiake and his Travel Notes has a far-reaching influence on the Chinese Silk Road and tea culture. In order to make the past serve the present, some measures were put forward; especially the strategic opportunities of "One Belt and One Road" should be grasped, and brand advantage of Xu Xiake and his Travel Notes was carried out, through which create a new situation in China tea culture foreign exchange and foreign trade of tea.
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