基于微信传播指数WCI的省级科技主管部门政务微信公众号研究——以“科技湖南”为例  

Study the Public Number of WeChat in Provincial Science and Technology Departments Based on WeChat Communication Index (WCI)——Take "Science and Technology Hunan" as An Example

作　　者：柳毅[1] 唐满华 谭青 LIU Yi;TANG Man-hua;TAN Qing(Hunan Provincial Institute of Science and Technology Information,Changsha,Hunan 410001,China)

机构地区：[1]湖南省科学技术信息研究所,湖南长沙410001

出　　处：《企业技术开发》2018年第10期45-48,69,共5页Technological Development of Enterprise

摘　　要：文章基于自媒体WCI传播指数对科技政务微信公众号的开通、WCI月排名、热文等情况进行综合分析评价,以湖南省科技厅微信公众号"科技湖南"为案例进行实证调研,客观呈现与解读"科技湖南"的发展现状与存在问题,针对存在的问题对科技政务微信从优化推送内容,转变表达方式,创新传播形式,提高用户体验等方面提出对策建议。Based on the self-Media WCI communication index, this paper made a comprehensive analysis and evaluation of the opening of the public nmnber, the monthly ranking of WCI and the hot text of the Wechat for Science and Technology Administra- tion.Taking ＂Science and Technology Hunan＂ as a case study, this paper objectively presented and interpreted the current situa- tion and existing problems of＂Science and Technology Hunan＂ development.Aiming at the existing problems,this paper put for- ward some countermeasures and suggestions on optimizing the content of push, changing the way of expression, innovating the form of communication and improving the user experience..

关 键 词：微信传播指数 WCI 省级科技主管部门 科技湖南 

分 类 号：G202[文化科学—传播学]