新媒体环境下的古籍阅读推广实践与启示  

Practice and Enlightenment on the Reading Promotion of Ancient Books in New Media Environment

作　　者：吴诺曼[1] 张黎俐[1] Wu Nuoman;Zhang Lili(Siehuan University,Chengdu,Siehuan 610065,China)

机构地区：[1]四川大学,成都610065

出　　处：《高校图书馆工作》2018年第6期86-88,91,共4页Library Work in Colleges and Universities

基　　金：2016年度四川大学中央高校基本科研业务费研究专项(哲学社会科学)项目“新媒体技术环境下高校图书馆阅读推广4I模式探索”(项目编号：skq201629)研究成果之一.

摘　　要：文章引入"知识的诅咒"概念,揭示古籍阅读推广的关键难点,以案例研究的方法总结四川大学微信平台"古小微"的推广经验。"古小微"的运营使图书馆古籍部门的形象得以提升,在读者中的影响力逐步扩大。此实践表明,把握"经典通俗化"的内核,利用新媒体,借鉴营销学思维建立长效阅读推广机制有助于提高古籍阅读推广质量。This paper introduces the conception about the ＂curse of knowledge＂, reveals the crucial tips about the promotion of ancient books, and summarizes the promotion experience of Guxiaowei Weehat platform of Siehuan University Library. The appearance of the ancient books section in library has been promoted with the operation of Guxiaowei, Which enhances the influence among readers. As the result shows, it is helpful to enhance the quality of promotion about ancient books by grasping the core of the ＂ classic populariza- tion＂ , utilizing the new media, and establishing a long- term reading promotion meehanism in terms of marketing. 11 refs.

关 键 词：古籍 阅读推广 新媒体 

分 类 号：G252[文化科学—图书馆学]