中国地理与资源期刊集群微信公众号的发展与实践  

Development and practice of Chinese Geographical and Resource Journals cluster We Chat Public Account

作　　者：刘宇峰 朱晓华[2] 何书金[2] 袁丽华 李义[2] LIU Yufeng;ZHU Xiaohua;HE Shujin;YUAN Lihua;LI Yi(College of Resource ＆ Environment and Historical Culture,Xianyang Normal University,Xianyang 712000 Shaanxi,China;Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;Faculty of Geographical Science,Beijing Normal University,Beijing 100875,China)

机构地区：[1]咸阳师范学院资源环境与历史文化学院,咸阳712000 [2]中国科学院地理科学与资源研究所,北京100101 [3]北京师范大学地理科学学部,北京100875

出　　处：《地理研究》2018年第11期2355-2360,共6页Geographical Research

基　　金：国家自然科学基金项目(41471125);咸阳师范学院"青蓝人才"培养计划项目

摘　　要：在"互联网+"时代,微信公众号服务在社会各行业、各领域得到广泛普及,在学术传播方面,能够有效地帮助期刊传播科学文化,增加期刊与读者群之间的"粘性",扩大期刊的学术影响力和社会知名度。本文对中国地理与资源期刊集群微信公众号的运营发展过程进行总结,同时基于微信后台数据,对微信公众号取得的实践成效进行统计分析,结果表明:①微信公众号的创立是扩大受众范围、有效传播科学文化、提高期刊影响力的重要手段;②微信公众号的科学定位、标题创意设计、内容创新以及广泛宣传是吸引公众、提高期刊知名度的必要举措;③中国地理与资源期刊集群微信公众号实践成效显著。最后从重视微信用户体验、优化平台菜单设置、增加平台与用户互动及加大宣传力度等几方面提出打造品牌微信公众号的对策建议。In the era of ＂Internet＋ ＂, WeChat public service has been widely popularized in various industries and fields, which, in academic communication, can effectively help journals to disseminate science and culture, increase the ＂stickiness＂ between journals and readers, and expand the academic influence and social popularity of journals. This paper summarizes the operation and development process of Chinese Geographical and Resource Journals cluster WeChat Public Account. At the same time, based on the background data of WeChat, the paper makes a statistical analysis of the practical results. The results showed that： （1） The establishment of WeChat Public Account is an important means to enlarge the scope of audience, effectively disseminate scientific culture and improve the influence of journals. （2） Scientific positioning, creative Title design, content innovation and wide publicity of WeChat Public Account are necessary measures to attract the public and enhance the publicity of journals. （3） Chinese Geographical and Resource Journals cluster WeChat Public Account has achieved remarkable results. Finally, the paper puts forward some suggestions on how to build brand WeChat Public Account from the following aspects： Attaching importance to microcredit user experience, optimizing platform menu settings, increasing platform interaction with users and increasing publicity.

关 键 词：中国地理与资源期刊集群 微信公众号 发展与实践 

分 类 号：G230.7[文化科学]