从欧洲健身市场发展看我国健身市场发展趋势  

Development Trend of Chinese Fitness Market Viewed from European Fitness Market

作　　者：孙童童 梁强[2] 彭显明 SUN Tongtong;LIANG Qiang;PENG Xianming(Management Dept.,Beijing Sports Univ.,Beijing 100084,China;Commerce Dept.,Tianjin Finance Univ.,Tianjin 300222,China;Sports Economy and Management Dept.,Tianjin Inst.of P.E.,Tianjin 301617,China)

机构地区：[1]北京体育大学管理学院,北京100084 [2]天津财经大学商学院,天津300222 [3]天津体育学院体育经济与管理学院,天津301617

出　　处：《体育成人教育学刊》2018年第5期11-15,共5页Journal of Sports Adult Education

基　　金：教育部人文社会科学基金项目(17YJA890013)

摘　　要：Europe Active联合德勤发布了欧洲健身健康市场2018年度报告,对欧洲健身健康市场目前的发展现状作了分析。通过对报告的研究总结,发现目前欧洲健身市场仍处于继续增长时期,但与此同时也出现了低成本运营、市场细分的新态势。结合当前我国健身市场发展现状,作出以下预测:未来我国健身市场的规模将继续扩大、"线上+线下"成为新的潮流、智能化成为新的发展动力以及市场将更加细分和集中。The Europe Active issued the 2018 annual report of European fitness market and analysed the current develop- ment of European fitness market. The current European fitness market is still developing and has the trend of low cost and classification of market. Based on the current situation of fitness market in China, the paper proposes that the fitness market in China will develop with online and offline model. Intellectual development will become the new developing drive. The market will become more classified.

关 键 词：体育产业 欧洲 健身市场 健身俱乐部 健身教练 消费升级 

分 类 号：G80-05[文化科学—运动人体科学]