2012—2014年传媒资本运营回顾与反思  

Review and Reflection of Media Capital Operation from 2012 to 2014

作　　者：Public Opinion Research Laboratory of Shanghai Jiaotong University Public Opinion Research Laboratory of Shanghai Jiaotong University

机构地区：[1]上海交通大学舆情研究实验室

出　　处：《新媒体与社会》2015年第1期124-145,共22页New Media and Society

基　　金：上海交通大学舆情研究实验室的阶段性成果,课题负责人:谢耘耕;课题参与者:于倩倩、彭传静、刘青、白雪、倪慧杰、任乐天、岳盛、宗申、王甜甜、段爽、黄蓓、江辛卉、王菲、李娜、宋文俊

摘　　要：进入21世纪的第二个十年，中国传媒经济迎来了新的发展阶段，其中，新媒体的迅猛发展成为令人瞩目的焦点，中国传媒产业资本运营规模不断扩张，产业资源进一步整合。本文对2012-2014年我国传媒资本运营重点案例进行了梳理和归纳，总结近三年我国传媒业市场资本运营特征，并结合传媒资本运营现状进行深入思考。After entering the second decade of the 21st century, China＇s media economy has ushered in the new stage of development, espeeially the rapid development of new media has beeome the impressive focus. Meanwhile, the cap- ital operation scale of media industry continued to expand and industry resources also got further integration. This article gives the induetion and summary of China＇s media capital operation cases during 2012 and 2014 year, foeus on eom- bing the eharacteristies of the media eapital operation cases in these three years, and makes profound consideration combining with the present situation of the media capital operation.

关 键 词：传媒 资本运营 案例分析 特征 反思 

分 类 号：G206-F[文化科学—传播学]