2012年微博年度报告(节选)  

Microblog Annual Report in 2012 （Excerpt）

作　　者：谢耘耕[1] 袁会[1] 刘怡[1] 荣婷[1] 王理[1] 何筱媛[1] 董吟雪 李慧君[1] 高璐[1] 王瑶瑶[1] 万旋傲[1] 郑广嘉 秦静 杨繁 谭晓伊 陈玮[1] 吴志华[1] 熊仁霞 姚琼[1] 李宜霖 李明哲 王炼 Public Opinion Research Laboratory of Shanghai Jiao Tong University

机构地区：[1]上海交通大学舆情研究实验室

出　　处：《新媒体与社会》2013年第2期153-178,共26页New Media and Society

摘　　要：2012年微博发展进入平稳期,继续在中国舆论市场保持巨大影响力。本报告在研究2012年微博总体情况基础上,从微博与公共舆论、网络问政、传统媒体、意见领袖、谣言、社会动员与社会生活方式等方面系统地分析了本年度微博的影响力,并预测了2013年微博发展趋势。2012 is the year when microblog developed stably, microblog continues to maintain the tremendous influence of public opinion market in China. This report researches the overall situation of microblog in 2012. On the basis of that, the report analyzes the influence of microblog systematicly from many aspects in this year, mobilization, and microblog in 2013 including its relation marketing, traditional social lite style, and to public opinion, policy making via inmedia, opinion leader, rumor, social then predicts the development trend of

关 键 词：微博 公共舆论 网络问政 营销 传统媒体 意见领袖 谣言 社会动员 

分 类 号：G206[文化科学—传播学]