新媒体时代互联网思维在地铁报运营中的应用——以《武汉晨报》为例  

The Application of Internet Thinking in the New Media Era in Operation of Subway Newspaper--Taking Wuhan Morning Post as an Example

作　　者：陈媛媛 吴琴 Chen Yuanyuan;Wu Qin

机构地区：[1]湖北经济学院新闻与传播学院

出　　处：《新媒体与社会》2016年第1期323-333,共11页New Media and Society

摘　　要：本文基于新媒体时代背景，分析国内地铁报在当前媒介环境下的独特性。以《武汉晨报》为例，从发行方式的“类互联网化”、产品设计中的“用户至上思维”、互动营销中的交互性、用户体验中的服务性、盈利链中的互联网手段等方面剖析互联网思维在地铁报运营中的应用。This paper takes the new media age as the background, analyzes the unique nature of the domestic subway newspaper in today＇s media environ- ment. Taking the Wuhan Morning Post as an example , the paper analyzes the appli- cation of internet thinking in metro operation, including the issuance of the ＂Class Internet＂, ＂User oriented thinking＂ in product design, interactive marketing inter- active, service in user experience, internet means in the profit chain and so on.

关 键 词：新媒体时代 互联网思维地铁报 《武汉晨报》 

分 类 号：G214.2[文化科学—新闻学]