文化距离、文化贸易壁垒对中国文化产品出口的影响效应分析  

The Effect Analysis of Cultural Distance, Cultural Trade Barrier on Chinese Cultural Exports

作　　者：郭新茹[1] 彭秋玲[2] 刘子琰 

机构地区：[1]南京师范大学 [2]江西外语外贸职业学院会计金融学院 [3]武汉大学国家文化发展研究院

出　　处：《江苏社会科学》2018年第6期106-115,共10页Jiangsu Social Sciences

基　　金：2017年度南京师范大学"青蓝工程"培养对象项目阶段性成果

摘　　要：在借鉴贸易引力模型的基础上,以文化距离与文化贸易壁垒为核心解释变量,构建了影响我国文化产品出口的理论模型,并选取2004年—2015年间与中国文化产品贸易频繁的31个伙伴国为研究对象进行了实证检验。结果表明:(1)文化距离尽管是影响中国文化产品出口的主要因素,但与贸易伙伴国的文化市场开放度、经济发展水平、科技发展水平等其它影响因素相比,其对我国文化产品出口的影响效应较低。(2)在"文化折扣"效应和"偏好强化"效应的双重作用机制下,文化距离对中国文化产品出口的影响表现出先负向抑制后正向促进的U型曲线特征,文化贸易壁垒虽然负向影响了中国文化产品的出口,但其并不是影响我国文化产品出口的主要因素。(3)相比于发展中国家,发达贸易伙伴国与中国的文化距离对中国文化产品出口负向影响效应更低,正向影响效应更高,发达国家居民对中国文化产品的消费具有较高的"偏好强化"效应。The authors, on the basis of gravity model of trade, by using cultural distance and cultural trade barrier as core variables, construct a theoretical model which affects Chinese cultural exports and conduct an empirical test by selecting 31 partner countries with frequent trade in Chinese cultural products during 2004 and 2015. The results show that(1) although cultural distance is a major factor affecting Chinese cultural exports, it has little effect compared to other factors like the openness of cultural market, economic development, and scientific and technological development in the partner countries;(2) under the dual mechanisms of"cultural discount"effect and"preference reinforcement"effect, the effect of cultural distance on Chinese cultural products shows a U-shaped curve while cultural trade barrier is not a main factor though it negatively affects the export of Chinese cultural products;(3) compared to developing countries, the cultural distance between developed partner countries and China has less negative effects but greater positive effects on Chinese cultural exports; and residents of developed countries show a greater"preference reinforcement"effect in the consumption of Chinese cultural products.

关 键 词：文化距离 文化贸易壁垒 中国文化产品出口 影响效应 

分 类 号：G124[文化科学]