南京体育产业与旅游产业融合发展及升级路径研究  

A study on the development and upgrading path of the integration of sports industry and tourism industry in Nanjing

作　　者：阮威[1] RUAN Wei(Nanjing Sport University,Nanjing 211500,Jiangsu,China)

机构地区：[1]南京体育学院,江苏南京211500

出　　处：《辽宁体育科技》2018年第6期12-15,共4页Liaoning Sport Science and Technology

基　　金：江苏高校哲学社会科学研究项目资助(项目编号:2014SJB215);江苏省体育局局管课题资助(项目编号:ST14400202)

摘　　要：对南京市体育旅游发展状况研究,探讨体育产业与旅游业在资源、管理体制和保障体系等方面的发展路径,制订政府与市场双向驱动的战略,旨在为体育与旅游产业融合发展提供参考。Through the research on the development status quo of sports tourism in Nanjing, this article discusses the development path of the sports industry and tourism in terms of products resource, management and security system, and then formulates a two-way driving strategy of the government and the market, aimed at providing some references for the integrative development of sports and tourism.

关 键 词：体育产业 旅游业 发展路径 

分 类 号：G80-05[文化科学—运动人体科学]