政治传播中的政府道歉行为分析  

Analysis of Government Apology Behavior inPolitical Communication

作　　者：甘莅豪[1] Gan Lihao

机构地区：[1]华东师范大学传播学院

出　　处：《新媒体与社会》2017年第1期93-109,共17页New Media and Society

基　　金：国家社科基金项目“突发事件政府应急话语技术与形象修复策略研究”(13CXW040)阶段性成果;上海市浦江人才计划项目“政府应对突发危机事件的话语体系研究”(15PJC027)资助

摘　　要：当道歉行为从私人领域走向公共领域时,道歉客体、道歉主体、道歉时间、道歉原因及道歉目的均更加复杂而多元化.和私人领域不同,当政府必须对不适当的行为负责时,公众不仅通过和道歉主体进行人际沟通来揣摩道歉者内心是否具有悔意,而且更加重视道歉主体的外在表现,看其是否勇于承担责任.道歉行为蕴含道义悖论、声望悖论、身段悖论、情感悖论、时间悖论、频率悖论、身份悖论、责任承担悖论和责任归属悖论.这些悖论直接影响着科层制中责任承担者的确立,也会影响公众对执政者道歉行为的评判.As the apology behavior extends from the private field to public sphere, the object and subject of the apology, time, reason and purpose become more and more complex and diversified. when the government must be responsible for its wrong behavior, the public pay more and more attention to the external performance of the apology subject instead of trying to figure out the inner feeling of the apology subject in the private field. Apology behavior contains morality paradox, reputation paradox, humility paradox, emotion paradox, time paradox, frequency paradox, identity paradox, responsibility paradox and attribution paradox. These paradoxes have a direct impact on the affirmation of the responsible person in the hierarchy, and also influence the judgment of the public on the government apology behavior.

关 键 词：政治传播 道歉 悖论 

分 类 号：D630[政治法律—政治学] G206[政治法律—中外政治制度]