国际大型体育赛事与中国国家形象的时代特征及发展机遇  

Time Feature and Development Opportunities of the International Large-Scale Sporting Events and the China's National Image

作　　者：韩凤月[1] 宋宗佩 HAN Feng-yue;SONG Zong-pei(School of Physical educationt,Guangzhou University of Sport,Guangzhou 510500,China;Physical Education Department,Huizhou University,Huizhou 516007,China)

机构地区：[1]广州体育学院体育教育系,广东广州510500 [2]惠州学院体育学院,广东惠州516007

出　　处：《广州体育学院学报》2018年第6期5-8,共4页Journal of Guangzhou Sport University

基　　金：广东省哲学社会科学"十二五规划"2015年度资助一般项目"国际大型体育赛事与国家形象研究"(GD15CTY03)

摘　　要：我国从近代开始参与国际大型体育赛事,到目前为止已经成为参与、举办国际大型体育赛事较多的国家。在不同的历史阶段,国际大型体育赛事提升国家形象表现出不同的时代特征。当前,一带一路国家战略的积极实施、中国特色大国外交战略的积极推广以及体育强国建设的全面推进,为国际大型体育赛事提升国家形象带来了崭新的发展机遇。China has participated in the international large - scale Sporting Events since modern times, and has become a major nation which participated in and held the international large - scale sporting events so far. The international large - scale sporting events showed the different characteristics for promoting national image in different historical periods At present, the national strategy of ＂One Belt One Road＂, the strategy of big nation diplomacy with Chinese characteristics, and the construction of Sports Power bring new opportunities for international large - scale Sporting Events to promote China＇s National Image.

关 键 词：国际大型体育赛事 国家形象 时代特征 软实力 机遇 

分 类 号：G80[文化科学—运动人体科学]