“互联网+”时代的网络体育文化信息传播解析  

Analysis on Network Spread of Sport Culture Information in the “Internet Plus” Era

作　　者：赖荣亮 LAI Rong-liang(Guangzhou College of Technology and Business,Guangzhou 510850,China)

机构地区：[1]广州工商学院体育部,广东广州510850

出　　处：《广州体育学院学报》2018年第6期72-76,共5页Journal of Guangzhou Sport University

摘　　要：在互联网技术高度发达的"互联网+"时代,以移动设备为传播载体,网络传播技术为传播手段的网络媒体对体育文化传播的参与,极大地影响着体育文化的普及、传承、以及与时俱进的发展。运用传播学基本原理,结合近期网络体育热点,通过对比传统媒体体育文化信息传播方式,分析当前网络媒体在体育文化信息传播过程中的主要传播方式,传播特点,传播优势与局限,探索有助于我国体育文化信息有效传播的网络传播发展路径。In the ＂Internet plus＂ era which is characterized by highly developed Internet technology, sport culture dissenfination of network media which is supported by mobile devices and network communication technology, greatly affects the popularization, inheritance, advancing with the times and development of sport culture. By using basic principles of communication, taking recent hot event of sport on the Internet into consideration, and compared to traditional method of sports culture information dissemination, this paper analyzes the method, characteristic, advantages and limitations in the process of sports cultural information transmission of network media, and then explores the development path of network communication which will effectively spread sport culture of our country.

关 键 词：网络传播 信息传播 体育文化传播 网络媒体 

分 类 号：G80[文化科学—运动人体科学]